A really powerful feature of PSEngine is the ability to use 'Mail Merge' Type functionality through PSEngine in the form of Config | Wildcard Fields.
Wildcard/Variable fields will allow you to dynamically populate your letters whether sending through Stannp (Printed) or LetterBot (Handwritten). You can do this by copying the relevant wildcard into your letter text so that when you click send in the Send Dialogue, the letter will be dynamically populated, ensuring bespoke, targeted letters, each and every time.
Below is a detailed video running you through the process.
CONFIGURABLE WILDCARD FIELDS
| Field | Stannp Format | Letterbot Format | Explanation |
|---|---|---|---|
Your Company Name | {your_company_name} | %COL[your_company_name]% | The name of your company |
Your Title | {your_title} | %COL[your_title]% | Mr, Mrs, Dr etc |
Your First Name | {your_first_name} | %COL[your_first_name]% | e.g. Joe |
Your Last Name | {your_last_name} | %COL[your_last_name]% | e.g. Bloggs |
Your Company Address | {your_company_address} | %COL[your_company_address]% | Your office address |
Your Email | {your_email} | %COL[your_email]% | A contact email |
Your Mobile | {your_mobile} | %COL[your_mobile]% | A mobile number |
Your Number | {your_number} | %COL[your_number]% | A landline or office number |
Percentage Below Offer | {percentage_below_offer} | %COL[percentage_below_offer]% | Calculation of offer below asking price configured as a percentage. Such as: Percentage Below offer: 10% Property Asking Price: £100,000 Sent in wildcard: £90,000 |
Referral Reward | {referral_reward} | %COL[referral_reward]% | A monetary reward offered to pass leads your way. Useful if using Mail Marketing to offer rewards for referrals. |
Generic Title Fields
Letter Title | {title} | %COL[title]% | Dear/To etc |
Letter First Name | {firstname} | %COL[firstname]% | Generic Recipient Title: Home/Legal/House/Vendor |
Letter Last Name | {lastname} | %COL[lastname]% | Generic Recipient Title: Owner/Owner/Seller |
PRE-SET PLANNING WILDCARD FIELDS
| Field | Stannp Format | Letterbot Format | Explanation |
|---|---|---|---|
Planning Application Address | {planning_app_address} | %COL[planning_app_address]% | Address of Planning Application |
Planning Application Title | {planning_app_title} | %COL[planning_app_title]% | Title of Planning Application |
Planning Reference Number | {planning_ref_number} | %COL[planning_ref_number]% | Unique ID of Planning Application |
Planning Application Status | {planning_app_status} | %COL[planning_app_status]% | Status of Planning Application |
Planning Application Name | {planning_app_name} | %COL[planning_app_name]% | Name of Applicant of Planning Application |
Planning Application Url | {planning_app_url} | %COL[planning_app_url]% | URL of Planning Application |
Planning Decision | {planning_decision} | %COL[planning_decision]% | Current Decision of Planning Application |
Planning Appeal Decision | {planning_appeal_decision} | %COL[planning_appeal_decision]% | Appeal Decision of Planning Application |
Planning Agent Company | {planning_agent_company | %COL[planning_agent_company]% | Agent Company of Planning Application |
Planning Agent Name | {planning_agent_name} | %COL[planning_agent_name]% | Agent Name of Planning Application |
PRE-SET PROPERTY WILDCARD FIELDS
| Field | Stannp Format | Letterbot Format | Explanation |
|---|---|---|---|
| Property Address | {prop_address} | %COL[prop_address]% | Property Listing Address |
Asking Price | {asking_price} | %COL[asking_price]% | Property Listing Asking Price |
Property Type | {property_type} | %COL[property_type]% | Property Type: Detached, Terraced etc |
Region | {region} | %COL[region]% | London, Birmingham, Swansea; The region of the property listing. |
Source | {source} | %COL[source]% | Source of the listing |