A really powerful feature of PSEngine is the ability to use 'Mail Merge' Type functionality through PSEngine in the form of Config | Wildcard Fields.


Wildcard/Variable fields will allow you to dynamically populate your letters whether sending through Stannp (Printed) or LetterBot (Handwritten). You can do this by copying the relevant wildcard into your letter text so that when you click send in the Send Dialogue, the letter will be dynamically populated, ensuring bespoke, targeted letters, each and every time.


Below is a detailed video running you through the process. 





CONFIGURABLE WILDCARD FIELDS


Field
Stannp Format
Letterbot Format
Explanation

Your Company Name

{your_company_name}

%COL[your_company_name]%

The name of your company

Your Title

{your_title}

%COL[your_title]%

Mr, Mrs, Dr etc

Your First Name

{your_first_name}

%COL[your_first_name]%

e.g. Joe

Your Last Name

{your_last_name}

%COL[your_last_name]%

e.g. Bloggs

Your Company Address

{your_company_address}

%COL[your_company_address]%

Your office address

Your Email

{your_email}

%COL[your_email]%

A contact email

Your Mobile

{your_mobile}

%COL[your_mobile]%

A mobile number

Your Number

{your_number}

%COL[your_number]%A landline or office number

Percentage Below Offer

{percentage_below_offer}

%COL[percentage_below_offer]%

Calculation of offer below asking price configured as a percentage. Such as:

Percentage Below offer: 10%

Property Asking Price: £100,000


Sent in wildcard:
£90,000

Referral Reward

{referral_reward}

%COL[referral_reward]%

A monetary reward offered to pass leads your way. Useful if using Mail Marketing to offer rewards for referrals.


Generic Title Fields


Letter Title

{title}

%COL[title]%

Dear/To etc

Letter First Name

{firstname}

%COL[firstname]%

Generic Recipient Title:
Home/Legal/House/Vendor

Letter Last Name

{lastname}

%COL[lastname]%

Generic Recipient Title:
Owner/Owner/Seller


PRE-SET PLANNING WILDCARD FIELDS


Field
Stannp Format
Letterbot Format
Explanation

Planning Application Address

{planning_app_address}

%COL[planning_app_address]%

Address of Planning Application

Planning Application Title

{planning_app_title}

%COL[planning_app_title]%

Title of Planning Application

Planning Reference Number

{planning_ref_number}

%COL[planning_ref_number]%

Unique ID of Planning Application

Planning Application Status

{planning_app_status}

%COL[planning_app_status]%

Status of Planning Application

Planning Application Name

{planning_app_name}

%COL[planning_app_name]%

Name of Applicant of Planning Application

Planning Application Url

{planning_app_url}

%COL[planning_app_url]%

URL of Planning Application

Planning Decision

{planning_decision}

%COL[planning_decision]%

Current Decision of Planning Application

Planning Appeal Decision

{planning_appeal_decision}

%COL[planning_appeal_decision]%

Appeal Decision of Planning Application

Planning Agent Company

{planning_agent_company

%COL[planning_agent_company]%

Agent Company of Planning Application

Planning Agent Name

{planning_agent_name}

%COL[planning_agent_name]%

Agent Name of Planning Application


PRE-SET PROPERTY WILDCARD FIELDS


Field
Stannp Format
Letterbot Format
Explanation
Property Address

{prop_address}

%COL[prop_address]%

Property Listing Address

Asking Price

{asking_price}

%COL[asking_price]%

Property Listing Asking Price

Property Type

{property_type}

%COL[property_type]%

Property Type: Detached, Terraced etc

Region

{region}

%COL[region]%

London, Birmingham, Swansea; The region of the property listing.

Source

{source}

%COL[source]%

Source of the listing